I agree that one should fight lies with truth, but I see no reason not to use mass communication techniques in that effort.
By propaganda, I don't mean "a systematic method of indoctrinating people to believe evil, vicious lies." I mean "a method of cutting though the infotainment clutter to deliver a message."
Here's an alternate response Dean could have taken. Do a relatively small media buy to place an advertisement based on handicam footage of the "in-context-yelp". That media buy could have become another aspect of the story, and news-flavored media outlets may have replayed that version along with the "out-of-context-yelp" for the purpose of comparision.
That would qualify as a method for cutting through the infotainment clutter to deliver a message.
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By propaganda, I don't mean "a systematic method of indoctrinating people to believe evil, vicious lies." I mean "a method of cutting though the infotainment clutter to deliver a message."
Here's an alternate response Dean could have taken. Do a relatively small media buy to place an advertisement based on handicam footage of the "in-context-yelp". That media buy could have become another aspect of the story, and news-flavored media outlets may have replayed that version along with the "out-of-context-yelp" for the purpose of comparision.
That would qualify as a method for cutting through the infotainment clutter to deliver a message.
- mark 1-27-2004 3:04 am