What I mean by presentation is Idiom Studio's decision to make this video available on line. Surely their tagline:
pov for the right reasons, says it all. ON THE OTHER HAND: I went to bed last night feeling like an old cynic, and woke up wondering if maybe all manipulation of information is, at root, an evil. That big red dude that Mark posted (below) is throwing me off my game...that's a scary poster! But it's January and we are presently buried deep in snow from the USA, so I'm succumbing to doubt.
In addition to developing hi-tech products, I develop methods for communicating why my technology is superior to someone else's. The jargon for this communication is "marcom" rather than "propaganda", but at the root they are the same sort of thing: information provided by an advocate to further a cause.
There are people who lie and cheat to be effective at marcom. I've always found that truth works better, but that's just me. I make excellent products, and often the best in their class, so I'm happy to explain why they kick ass in no uncertain terms.
Likewise, in politics truth is better. But without the right presentation, the message just won't reach the audience. Here's something I like about the hypermedia: it's possible to create images and ideas that attract attention, and then back those up with links to the details. It is possible to be catchy, truth-based and non-superficial.
The big red dude is scary, but he emphasizes the stakes in this political marcom game.
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- sally mckay 1-28-2004 3:16 am
In addition to developing hi-tech products, I develop methods for communicating why my technology is superior to someone else's. The jargon for this communication is "marcom" rather than "propaganda", but at the root they are the same sort of thing: information provided by an advocate to further a cause.
There are people who lie and cheat to be effective at marcom. I've always found that truth works better, but that's just me. I make excellent products, and often the best in their class, so I'm happy to explain why they kick ass in no uncertain terms.
Likewise, in politics truth is better. But without the right presentation, the message just won't reach the audience. Here's something I like about the hypermedia: it's possible to create images and ideas that attract attention, and then back those up with links to the details. It is possible to be catchy, truth-based and non-superficial.
The big red dude is scary, but he emphasizes the stakes in this political marcom game.
- mark 1-28-2004 6:35 am [add a comment]