Apple has a new ad campaign called Switch. In a break from previous efforts, it's aimed directly at converting Windows users. Looks really good so far. This one (quicktime video clip) seems particularly effecitive.

When asked whether these ads might anger crucial business partner Microsoft, Jobs answered by saying that the Apple Microsoft relationship was very strong, and besides "what's a few marketshare points among friends?" Good answer Steve.
- jim 6-10-2002 9:08 pm




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