Gyford writes, "It's kind of a social networking tool without really trying. With music as the social lubricant, you have something by which to gauge other people. Never mind those dumb lists of 'My Favourite Music' that Friendster et al suggest you populate. You can see which bands someone actually listens to. After browsing to, say, mechajesus's page, I'm almost interested in getting in touch simply because we share lots of tastes and he also listens to things I've never heard of. For anyone who's all High Fidelity-esque about judging people by their musical tastes (and, let's face it, you can't take anyone seriously who isn't), this is like the proverbial crack cocaine. Well, maybe if you could just download an MP3 with a click ... then I'd have problems leaving my computer to take care of essential bodily functions."