"What we have here are two different structures of the distribution of cultural product. You have a set of people whose fundamental belief is that cultural products are best distributed when they are owned, and they are attempting to construct a leak proof pipe from production studio to eardrum or eyeball of the consumer. Their goal is to construct a piping system that allows them to distribute completely dephysicalized cultural entities which have zero marginal cost and which in a competitive economy would therefore be priced at zero, but they wish to distribute them at non-zero prices. In the ideal world, they would distribute them at the same prices they get for physical objects which cost a lot of money to make, move and sell, and they would become ferociously profitable. They are prepared to give on price, but at every turn, as with the VCR at the beginning of the last epoch, their principle is any ability of this content to escape their control will bring about the end of civilization."