CUPERTINO, Calif., January 24, 1984--Apple Computer today unveiled its much-anticipated Macintosh computer, a sophisticated, affordably priced personal computer designed for business people, professionals and students in a broad range of fields. Macintosh is available in all dealerships now. Based on the advanced, 32-bit architecture developed for Apple's Lisa computer, Macintosh combines extraordinary computing power with exceptional ease of use--in a unit that is smaller and lighter than most transportable computers. The suggested retail price for Macintosh is $2,495, which during the introductory period also includes a word-processing program and graphics package.

Macintosh, along with three powerful new Lisa 2 computers, forms the basis of the Apple 32 SuperMicro family of computers. All systems in the family run Macintosh software.

Like Apple's ground-breaking Lisa computer, Macintosh uses its built-in user-interface software and high-resolution display to simulate the actual desk-top working environment--complete with built-in notepads, file folders, a calculator and other office tools. Every Macintosh computer contains 64 kilobytes of read-only memory (ROM), built-in Lisa Technology and 128 kilobytes of random-access memory (RAM) that support these desk-top tools.

Users tell Macintosh what to do simply by moving a "mouse"--a small pointing device--to select among functions listed in menus and represented by pictorial symbols on the screen. Users are no longer forced to memorize the numerous and confusing keyboard commands of conventional computers. The result is radical ease of use and a significant reduction in learning time. In effect, the Macintosh is a desk-top appliance offering users increased utility and creativity with simplicity.

"We believe that Lisa Technology represents the future direction of all personal computers," said Steven P. Jobs, Chairman of the Board of Apple. "Macintosh makes this technology available for the first time to a broad audience--at a price and size unavailable from any other manufacturer. By virtue of the large amount of software written for them, the Apple II and the IBM PC became the personal-computer industry's first two standards. We expect Macintosh to become the third industry standard."