... more ...
We were just talking about this at lunch, and theorizing about how to launch the car in the market. At least in the US, the usual car shows might not be the best place, since they're dominated by the majors who don't really like the electrics. And the usual electric car types aren't into something this zippy. (There's some controvery in LA about hybrids in the carpool lanes because the hybrid drivers often won't go over 65.)
I suggested track events -- the kind of event where car nuts take their daily drivers or dedicated track toys out for a spin on a local race track. They'll get 150+ car nuts looking at the vehicle up close and personal for two days. And if they get passed by it on track ... well, that will just build the brand image. They'll tell their friends, and their friends will tell their friends ...
It's a variant on the "win on Sunday, sell on Monday" theme.
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We were just talking about this at lunch, and theorizing about how to launch the car in the market. At least in the US, the usual car shows might not be the best place, since they're dominated by the majors who don't really like the electrics. And the usual electric car types aren't into something this zippy. (There's some controvery in LA about hybrids in the carpool lanes because the hybrid drivers often won't go over 65.)
I suggested track events -- the kind of event where car nuts take their daily drivers or dedicated track toys out for a spin on a local race track. They'll get 150+ car nuts looking at the vehicle up close and personal for two days. And if they get passed by it on track ... well, that will just build the brand image. They'll tell their friends, and their friends will tell their friends ...
It's a variant on the "win on Sunday, sell on Monday" theme.
- mark 7-20-2006 1:31 am