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Lorna Mills and Sally McKay
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The Power Plant has a new publication, a magazine called SWITCH that will come out twice a year. The first issue is pretty interesting. It's comprised of essays about the current state of the global art market and issues facing art institutions, as well as essays that reflect on past Power Plant programming. Its self-serving to spend so much time on PP shows, but heck, why not? I have always been a big fan of critical rumination on past art exhibitions. SWITCH makes no bones about being a PP organ, and why shouldn't they reflect on their own work? It opens up a bit of space for further dialogue and gives the ideas raised in the institution a life beyond the schedule of events. Given that the organisation is already publishing a members newsletter, promotional and exhibition material, I think this new magazine format is a pretty smart addition. Also, it's free. And whoever is doing the design has done a great job of making colour pictures look really good in digital printing. Quote from the editorial by Gregory Burke:
Conditions affecting the making and presentation of contemporary art have shifted dramatically in the twenty-one years since The Power Plant opened. The terms for public funding have changed at the same time that the market for contemporary art has mushroomed, as has the number of biennales, art fairs, private foundations, and museums. Significant too is the proliferation of building programs resulting in new or extended institutions for contemporary art. Over the last eighteen months we have promoted discussion on these changes, their effects on contemporary art at a grass-roots level and — importantly — their implications for the future of The Power Plant. ... This discussion provides a context for the birth of SWITCH and thereby the focus of the first issue...