The video in the previous post re-edits a promotion for a major, arts-supporting retailer, discussed here. The company hires street taggers, or actors playing street taggers, or artists making art that looks like street tagging (not sure which). As documented on the company's video, two taggers have a "paint off" or "paint beef" to see who is the better artist. To a slow-rolling hiphop beat, they start out painting their own individual white cubes like it's a real competition but then they begin painting the air with Adobe Illustrator-ish digital graffiti, then the painting on the cubes comes to life and hovers in the air like cyber-Judy Pfaff room abstractions, and the two cubes merge into a single installation that looks like it was all done by one person. We've neglected to mention that the company's logo appears in the installation and actually zooms out at the viewer.
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The video in the previous post re-edits a promotion for a major, arts-supporting retailer, discussed here. The company hires street taggers, or actors playing street taggers, or artists making art that looks like street tagging (not sure which). As documented on the company's video, two taggers have a "paint off" or "paint beef" to see who is the better artist. To a slow-rolling hiphop beat, they start out painting their own individual white cubes like it's a real competition but then they begin painting the air with Adobe Illustrator-ish digital graffiti, then the painting on the cubes comes to life and hovers in the air like cyber-Judy Pfaff room abstractions, and the two cubes merge into a single installation that looks like it was all done by one person. We've neglected to mention that the company's logo appears in the installation and actually zooms out at the viewer.
- tom moody 4-20-2007 8:45 pm