Thomas Frank (the Baffler) has a funny op-ed on John Walker in the NYT today. In reply to all the conservative scolding about Walker being a product of "liberal values," Frank argues that "born in the 1980's, John Walker grew up in a time when American conformity was the lamentation not of pampered professors but of Madison Avenue and the cutting-edge management gurus."
Frank continues: "It is from TV commercials for sneakers and S.U.V.'s that we learn of the horror of American sameness, and the freedom and personal authenticity that await us when we fire up a Macintosh or zoom away in a Honda CR-V. Extremism in the pursuit of intensity, the ad men tell us, is no vice. John Walker's generation was encouraged to use 'extreme' cordless drills, buy its Dodges from an extreme used car dealer and catch its trout with an extreme fishing rod. Just for them did ecstatic TV hipsters steer their sedans up Himalayan peaks in search of the phattest possible brand experience. Maybe the boy Talib is simply an attentive consumer, his ill-fated affair with extreme Islam merely a twisted continuation of his search for the weapons-grade authenticity promised him so many times by manufacturers of bell-bottom jeans and lemon-lime soda."
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Frank continues: "It is from TV commercials for sneakers and S.U.V.'s that we learn of the horror of American sameness, and the freedom and personal authenticity that await us when we fire up a Macintosh or zoom away in a Honda CR-V. Extremism in the pursuit of intensity, the ad men tell us, is no vice. John Walker's generation was encouraged to use 'extreme' cordless drills, buy its Dodges from an extreme used car dealer and catch its trout with an extreme fishing rod. Just for them did ecstatic TV hipsters steer their sedans up Himalayan peaks in search of the phattest possible brand experience. Maybe the boy Talib is simply an attentive consumer, his ill-fated affair with extreme Islam merely a twisted continuation of his search for the weapons-grade authenticity promised him so many times by manufacturers of bell-bottom jeans and lemon-lime soda."
- tom moody 12-22-2001 6:34 pm