Some familiar names here: Diversion Media - "Charting the startup process for a new media company."
- jim 5-27-2004 6:06 pm

cool. how niche is niche?
- dave 5-27-2004 6:47 pm [add a comment]


I don't really know. I guess it means too small for television. But that leaves quite a bit of room.
- jim 5-27-2004 6:51 pm [add a comment]


i guess it depends on production costs and what your measure of success is.
- dave 5-27-2004 7:22 pm [add a comment]


Interesting grist for the mill from one of the more thoughtful of the early Internet New York entrepreneurs.

Thinking about what NB says in his blog about how he ". . .realized that it would be stupid for me to start a new company without blogging the process."

Yes certainly, that's important for "buzz", for publicity, but also, there's that super-current compulsion for people to chronicle everything they're doing through some kind of "cast" (most of it "narrow", but also "broad) technology-- NB will show us what he goes through as he creates his company, but how "transparent," really, will it be?

From what I've seen (I don't know him ), NB has a long-standing interest in using digital means to encourage participatory culture. I also think he's aiming to create digital movie content for a certain demographic cheaply, and positioning himself as a potential content provider when the Internet or satellite direct-delivery technologies improve.

I'm not sure that the demographic he mentions--25--35--is so underserved. But I'm all for anything that is new and from the ground-up--at least for the first few months. . . .
- bunny 5-28-2004 8:16 pm [add a comment]





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