BY POSTING THE SAME IMAGE, BEREFT OF MEANING BUT ANIMATED THEREWITH VIA ASPIRATIONAL ELEVATION TO 'MEME', A DEADENED HUMANKIND CAN FEIGN BOTH COLLECTIVISM AND MEANING, EVEN WHILE THE PRACTICE THAT WOULD CONSTRUCT SUCH SIGNIFICANCE OR COMMUNITY ALSO HOLLOWS IT OUT INTO VOID. pic.twitter.com/9e67WyPsmh

— Ian Bogost (@ibogost) August 18, 2022