Tom, my point is that most of the new electronic music I hear seems to have fallen into a rut, with less experimentation going on. At the same time it is featured on countless TV commercials and has been co-opted by MTV and pop producers.
At South By Southwest a couple of years ago A&R people were looking to sign "electronic acts" and nothing else.
Ahh, maybe it's just that I'm getting old.
I'm hoping that the techno-electronic-dance music will go through a simmilar reworking that rock-n-roll did with the British Invasion. (OK, I know that already happened around 1989, I'm hoping for a second)
I believe electronic dance music has proven fairly resistant to mainstream marketing--marketing needs a "face" and the music is so anonymous. The best The Industry has come up with is the Prodigy and Moby. Meanwhile, great music keeps coming out--when I was dj'ing last year I could hardly keep up with it. I like DJ Assault, the house-influenced hiphop on the Cash Money label (what I've heard), Swayzak, Beroshima, Safety Scissors... There's still a lot of good drum-and-bass and 2-step garage going on. (The websites for Breakbeat Science and Throb have scores of good samples).
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At South By Southwest a couple of years ago A&R people were looking to sign "electronic acts" and nothing else.
Ahh, maybe it's just that I'm getting old.
I'm hoping that the techno-electronic-dance music will go through a simmilar reworking that rock-n-roll did with the British Invasion. (OK, I know that already happened around 1989, I'm hoping for a second)
- steve 7-07-2001 7:40 pm
I believe electronic dance music has proven fairly resistant to mainstream marketing--marketing needs a "face" and the music is so anonymous. The best The Industry has come up with is the Prodigy and Moby. Meanwhile, great music keeps coming out--when I was dj'ing last year I could hardly keep up with it. I like DJ Assault, the house-influenced hiphop on the Cash Money label (what I've heard), Swayzak, Beroshima, Safety Scissors... There's still a lot of good drum-and-bass and 2-step garage going on. (The websites for Breakbeat Science and Throb have scores of good samples).
- tom moody 7-07-2001 8:15 pm [add a comment]