"What destroyed Jayne Mansfield? Forget agents or pop historians. The answer may lie with the alchemists of capitalism -- the brand managers. Marketing consultant Matt Park, a former General Mills product manager, is no stranger to packaged goods; he specialized in Betty Crocker potatoes and Gold Medal flour. To Park, Mansfield's sad fate is a case history of a product that failed to evolve with its customer base."

- dave 8-06-2001 7:19 pm


Exactly. Notice he called her an it.
- tom moody 8-08-2001 9:16 am [add a comment]





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