I had two lunch boxes, neither of which I liked much. I think my Mother picked both. In first grade it was Daniel Boone, from the TV show, which I watched a bit, but generally found boring; too much talking and romance, not enough shooting and action to entertain a 6 year old. Mom probably thought it appealed to my interest in things historical, and was preferable to current pop-culture stuff. The next year I lobbied for a Jesse James lunch box. Google seems to verify that although there was a TV show, no lunch box was produced. Mom got me a Bonanza model, which I guess was the closest she could find, being western-themed. It was of no interest to me. I do recall scraping off Hoss’s face with a dime, down to the shiny metal. By the 3rd grade I gave up on lunch boxes. Other than the thermos there was not much advantage over a paper bag, but you could get milk at school, and then you didn’t have to carry the empty box around afterward.