The problem's built into the medium itself. Blogs are set up to be personal forums for someone's opinions. That's the point, the liberating thing about them. Bloggers don't have to get their copy past an editor, and they can sound off at any length -- no word limits in cyberspace. They're products of a seismic cultural shift that makes someone's hangover as newsworthy as the arrival of a Harry Potter novel. The sassier the voice, the more successful the blog is likely to be. In a Google universe, success is defined by hits: the number of visits a Web page gets. The more blogs link to each other, the more hits they all get; enough hits and a cyberstar is born. (Okay, color me envious: I don't even know if Google can find my Web site, not that anyone's looking.)