perhaps it betrays my cultural biases more than my religious but i like the danielson family while undoubtedly i would hate winger or whatever christian heavy metal rock band i was forced to consider. but maybe i just find that its funny how religions, especially christians in america, appropriate countercultural or merely immoral(wheres that understanding of semiotics when i need it?)motifs and recontextualize them to their own purposes despite the fact that the context of the message and that of the messenger arent necessarily unconflicting. plus, that conjured to mind how cigarette companies consider cigarettes "delivery systems" for nicotine. just as religions could consider music in its many forms a "delivery system" for their message.
The semiotics principle is "the metaphorization of metonymy": if two things are next to each other, they will appear to be related in ways that go beyond contiguity. This perceptual quirk (or truth, or whatever it may be) is used to sell everything, not just religion. The thing is, you only get the product, never the inducement, which is therefore know as "the imaginary". Most often, the imaginary is sex, which makes religion a hard sell under the best of circumstances (it always goes faster under the worst of circumstances). I can tell you, however, having actually been initiated into the Mysteries of Consumerism, even when you get the sex, all that happens is that you feel sorry for the poor imaginary, which is still found to be lacking in existence.
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- dave 1-22-2001 8:41 pm
The semiotics principle is "the metaphorization of metonymy": if two things are next to each other, they will appear to be related in ways that go beyond contiguity. This perceptual quirk (or truth, or whatever it may be) is used to sell everything, not just religion. The thing is, you only get the product, never the inducement, which is therefore know as "the imaginary". Most often, the imaginary is sex, which makes religion a hard sell under the best of circumstances (it always goes faster under the worst of circumstances). I can tell you, however, having actually been initiated into the Mysteries of Consumerism, even when you get the sex, all that happens is that you feel sorry for the poor imaginary, which is still found to be lacking in existence.
- alex 1-22-2001 11:37 pm [1 comment]