The semiotics principle is "the metaphorization of metonymy": if two things are next to each other, they will appear to be related in ways that go beyond contiguity. This perceptual quirk (or truth, or whatever it may be) is used to sell everything, not just religion. The thing is, you only get the product, never the inducement, which is therefore know as "the imaginary". Most often, the imaginary is sex, which makes religion a hard sell under the best of circumstances (it always goes faster under the worst of circumstances). I can tell you, however, having actually been initiated into the Mysteries of Consumerism, even when you get the sex, all that happens is that you feel sorry for the poor imaginary, which is still found to be lacking in existence.
what do you mean even when you get the sex....? is marlboro offering free blowjobs with every carton? i thought their prices were getting a bit steep but i might have to take up smoking again if its true. although i dont think burnt offerings should consider this marketing strategy. we want to merge piousness with smoking. (however, im not saying some subtle subliminables are not worthwhile.)remember, bill clinton and his cigar smoking ilk are not our target audience.
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- alex 1-22-2001 11:37 pm
what do you mean even when you get the sex....? is marlboro offering free blowjobs with every carton? i thought their prices were getting a bit steep but i might have to take up smoking again if its true. although i dont think burnt offerings should consider this marketing strategy. we want to merge piousness with smoking. (however, im not saying some subtle subliminables are not worthwhile.)remember, bill clinton and his cigar smoking ilk are not our target audience.
- dave 1-23-2001 12:03 am [add a comment]