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Apple has a new ad campaign called Switch. In a break from previous efforts, it's aimed directly at converting Windows users. Looks really good so far. This one (quicktime video clip) seems particularly effecitive.

When asked whether these ads might anger crucial business partner Microsoft, Jobs answered by saying that the Apple Microsoft relationship was very strong, and besides "what's a few marketshare points among friends?" Good answer Steve.
- jim 6-10-2002 9:08 pm [link] [add a comment]

Here's my obligatory pointer to Gordon Mohr's funny solution to the digital rights management issue:

I humbly suggest the most cost-effective and reliable solution to the copyright industries' troubles will be DRM helmets, bolted onto each dutiful consumer at the neck. When these helmets sense watermarked audio or video within earshot/eyeshot, they check their local license manager and instantly "fog up" if payment has not been delivered.

This will especially teach people not to listen to unauthorized copies of music while driving.
In an unrelated story I just installed limewire on Sarah's machine and was showing her how to navigate the gnutella network. I love people's reaction when they first realize the extent of power granted by general purpose computers and peer to peer networks. "You mean I can put anything out there on my computer?"
- jim 6-10-2002 12:53 am [link] [add a comment]

I read yesterday that OS X 10.1.5 overwrites PHP so you have to install that again after updating the OS. This wasn't my experience.
- jim 6-09-2002 9:22 pm [link] [2 comments]

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