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The long tail:
The most interesting statistic however, was that while the top 10 searches were thousands of times more popular than the average search, these top-10 searches represented only 3% of our total volume. 97% of our traffic came from the “long tail” – queries asked a little over once a day....
You know the real reason Excite went out of business? We couldn’t figure out how to make money from 97% of our traffic. We couldn’t figure out how to make money from the long tail - from those queries asked only once a day.
The site feels a little spammy, but this guy has been around for a while and I think he's legit. And he is now selling a dual EV-DO wireless solution that he claims will get 256 kb/s up and 3.2 mb/s down. Takes two PC card slots, and he has to saw the antenna off the bottom card. It's ridiculously expensive, but this is the bleeding edge.