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I don't like the sound of this:
ICANN, the organization that oversees internet addresses, will soon allow anyone to apply for his very own generic top-level domain (gTLD). In other words, you'll soon have the power to put almost anything at the end of your url, eschewing existing top-level domains such as ".com" or ".edu."But I guess it's an opportunity for someone clever. You just need to think of a character combination that will let people make cool sounding URLs (sort of like how del.icio.us made clever use of .us.) Off the top of my head I think .tion would be a good one. Dave?
ICANN estimates it will begin taking applications in April or May of next year. The fee for each application will be "in the low six figures in American dollars," and the first customized gTLDs will likely arrive in the fourth quarter of 2009.